Derived from the word “crescendo”, the name “Crescendas” succinctly portrays the ideology and vision of the Group in striving towards a continuous process of improvement, advancement and growth, with the ultimate goal of reaching the peak.

The new logo is a fan-shaped fountain with five individual panels in gold rising from a solid base in silver. The silver base signifies the firm and solid foundation on which the Group’s five core businesses, represented by the five panels in gold, grow out of. The five panels also represent the Group’s five Ps, which stand for “Professional”, “Proficient”, “Proactive”, “Persistent” and “Positive”.